Florida’s Pinellas County is looking for a firm to develop and launch an early childhood public awareness campaign to educate parents and caregivers of kids from birth to three about critical developmental milestones in their lives.

The goal is to take advantage of everyday opportunities to help “build a baby’s brain,” according to the RFP.

During the first 1,000 days, the brain grows more quickly than any other time of a person’s life. Eighty percent of brain growth occurs by age three.

The selected firm will promote the importance of things such as face-to-face interactions between adult and child for bonding; responding to “baby talk” with real words, exaggerated tone of voice, higher pitches; and incorporating songs, stories, reading, play during diaper changes, meals and bath times.

The ultimate goal of the Juvenile Welfare Board of Pinellas County is to give children a level playing field so they enter kindergarten ready to learn and prepared for lifelong learning.

The PR contract will run for four years, with a $125K budget set for Year One.

Proposals are due Nov. 30 at rfp@jwbpinellas.org.

To view the full article, visit https://www.odwyerpr.com/story/public/17033/2021-11-03/florida-co-seeks-pr-for-early-childhood-development-push.html

The Pinellas County Commission will join community partners to host a free produce and food distribution event on Friday, Oct. 15, in Clearwater. The Farm Share event will begin at 9 a.m. in the parking lot of the Juvenile Welfare Board, 14155 58th St. N., Clearwater.

The giveaway will feature drive through distribution of fruit, vegetables and other nutritious food. The event is scheduled to run until 11 a.m. or while supplies last.

Anyone needing some groceries is welcome to attend.

Farm Share is a nonprofit organization dedicated to the distribution of nutritious foods to those in need. It serves as a link between farmers with surplus produce and social service agencies in Florida and throughout the southeastern United States. Last year, Farm Share served more than 6 million Florida households and distributed 40 million pounds of food to needy families. For more information on Farm Share, visit www.farmshare.org.

For more information about the upcoming produce giveaway, contact Pinellas County Communications at 727-464-4600.

To view the full article, visit https://www.tbnweekly.com/pinellas_county/article_1bcf436c-26ba-11ec-a990-af9095f06e85.html

To watch the broadcast interview, visit https://www.wfla.com/bloom/help-for-children-suffering-from-stress-and-trauma/

April Lott, LCSW the President & CEO of Directions for Living joins Gayle Guyardo the host of the nationally syndicated health and wellness show Bloom speak about the importance of understanding childhood trauma and building resiliency for kids as well as their caregivers and parents, particularly during and as a result of a pandemic.

April recently presented as a keynote speaker at the Juvenile Welfare Board’s Out of School Time Conference for 500 childcare professionals. This is a “part two” segment, with Part 1 being the recent interview with Beth Houghton of JWB discussing the conference as a whole. April Lott will provide a deeper dive into trauma-informed care, adverse childhood experiences, and the importance of building resiliencies in our young people and those they interact with.

“Now more than ever in light of the pandemic, we need to train and support those who work directly with children in out-of-school time programs, giving them the tools to address the trauma and challenges children and families face today.”, said Lott.

She went on to say “Many adults have experienced trauma and adverse childhood experiences themselves, so it is important combat those with resiliencies – as it all trickles down to the children.”

Bloom airs in 40 more markets across the country, with a reach of approximately 36 million households, and in Puerto Rico, U.S. Virgin Islands and Madison, WI.

You can watch Bloom in the Tampa Bay Market weekdays at Noon on WTTA: Spectrum 1006; Frontier 514; DirecTV 38; Dish 38; Comcast 43, and look for Bloom early mornings on WFLA News Channel 8.

The Pinellas County Board of County Commissioners has partnered with Farm Share and other community organizations to host a free produce and food distribution event. The giveaway will be held on Friday, Oct. 15, in Clearwater. The event begins at 9:00 a.m. in the Juvenile Welfare Board parking lot at 14155 58^th St. North. This is a drive-thru event featuring free fruit, vegetables, and other nutritious food. Anyone who needs groceries is welcome, and the giveaway is scheduled to run until 11:00 a.m. or while supplies last.

To view the full news story, visit https://stpetecatalyst.com/zaps/pinellas-county-announces-fresh-produce-and-food-giveaway/

As part of Infant Safe Sleep Month in October, JWB Strategic Initiatives Manager Rebecca Albert was recently featured in a statewide podcast with Prevent Child Abuse Florida and the Ounce of Prevention, spotlighting JWB’s Sleep Baby Safely Campaign and emphasizing that the cause of infant sleep-related deaths is suffocation not SIDS. Knowing the cause and understanding that it is 100% preventable removes the mystery, so parents/caregivers can be educated and empowered to protect their babies from suffocation, every night and every nap. 

Sleep Baby Safely’s three data-driven tips were also shared:

• Follow Safe Sleep ABCs: Alone, Back, Crib
• Share a Room, Not a Bed
• Stay Alert While Feeding

To learn more about JWB’s Sleep Baby Safely campaign and how it is saving babies’ lives, visit www.sleepbabysafely.com.

Listen to the ABCs of Safe Infant Sleep podcast at: https://www.buzzsprout.com/1653430/9282358-the-abcs-of-safe-infant-sleep-interview-with-ret-maj-connie-shingledecker-and-rebecca-albert

To view the broadcast story, visit https://www.wfla.com/news/making-children-a-top-priority/

The Juvenile Welfare Board (JWB) is a nationally-accredited organization, providing children with opportunities to lead healthy and successful lives.

The CEO of JWB, Beth Houghton sits down Gayle Guyardo the host of the nationally syndicated health and wellness show, Bloom to talk about her organization’s mission, and how it’s helping children through afterschool programs.

Whether you’re playing tackle football on the field, hitting golf balls on the course, or running cross country – safety is the number one priority. 

Bloom airs in 40 more markets across the country, with a reach of approximately 36 million households, and in Puerto Rico, U.S. Virgin Islands and Madison, WI.

You can watch Bloom in the Tampa Bay Market weekdays at Noon on WTTA: Spectrum 1006; Frontier 514; DirecTV 38; Dish 38; Comcast 43, and look for Bloom early mornings on WFLA News Channel 8.

Community Foundation Tampa Bay has become the new backbone organization for Thrive by Five Pinellas, a nonprofit focused on supporting families with young children. Through this new partnership, Thrive by Five Pinellas will build on its past successes and explore new opportunities through its collective impact model.

Thrive by Five Pinellas focuses on creating, connecting and supporting community resources for healthy development and kindergarten readiness for children under age 5. These resources include physical health and well-being; social competency; emotional maturity; language and cognitive development; and communication and general knowledge.

“Healthy childhood development can contribute to positive progress in our community’s vibrancy, economic mobility and mental well-being,” said Marlene Spalten, president and CEO of the Community Foundation Tampa Bay. “We’re pleased to build on the work of Thrive By Five Pinellas and lend our expertise in collective impact to enhance and elevate the network.”

It’s common for Community Foundation Tampa Bay to serve as the backbone organization for collective impact networks, meaning it plays a key role in mobilizing, coordinating and facilitating the process of collective impact. Over the past five years, Community Foundation Tampa Bay has started collective impact networks like LEAP Tampa Bay College Access Network, which is focused on increasing college access and attainment, and Wimauma Community Education Partnership, focused on bringing opportunities to prosper to Wimauma residents. In addition, it has played a key role in increasing the number of people certified in Mental Health First Aid in the Tampa Bay region.

“It was a natural transition in Thrive By Five Pinellas’ growth to become a fund of Community Foundation Tampa Bay,” said Lindsay Carson, CEO of Pinellas Early Learning Coalition. “We’ve already made significant progress, and we look forward to being a part of the network’s next phases.”

Thrive by Five Pinellas director Dr. Bilan Joseph, Ed.D. will become a staff member of the Community Foundation Tampa Bay. She will continue to lead the collective impact network, and seek new ways to support the network and further early childhood development in Pinellas County.

The Thrive by Five Steering Committee of 14 organizations – focused on an equitable, accessible, responsive, and accountable early childhood development system – remains in place. Community Foundation’s Senior Director of Community Impact Chuck Tiernan, CFRE has served on the Thrive by Five Steering Committee over the past four years.

Additionally, existing community partners remain committed to Thrive by Five Pinellas, including: Community Foundation Tampa Bay, COQEBS, Directions for Living, Early Learning Coalition of Pinellas, Early Steps at Johns Hopkins All Children’s Hospital, Florida Department of Health Pinellas, Ford Christian Academy, Foundation for a Healthy St. Petersburg, Juvenile Welfare Board, Liberty Church St. Pete, Pinellas County Schools, The Well for Life and USF Family Study Center. Individual supporters include: Alyssa Bedard, MPH, educator Catina Bell, Eric Caplan, Eliseo Santana, MBA, and Paul Wirtz, Ph.D.

Founded in 2017, Thrive by Five Pinellas was started by the Early Learning Coalition of Pinellas, the original backbone organization, with financial support from the Foundation for a Health St. Petersburg. Both organizations remain engaged partners in this collective impact work.

For more information about Thrive By Five, visit www.TB5P.org.

About Thrive By Five Pinellas
Thrive by Five Pinellas is a collective impact approach to ensure an equitable, accessible, responsive and accountable early childhood system that will increase the percentage of children in our community “ready” for kindergarten. Thrive by Five Pinellas works with diverse partners throughout the community to achieve a multi-faceted common vision, ensuring that children, families, schools, and the community are aligned in supporting the development of young children. For more information about Thrive By Five Pinellas, visit www.TB5P.org.

About the Community Foundation Tampa Bay
Founded in 1990, the Community Foundation Tampa Bay connects donors, nonprofits, community and business leaders, professional advisors, volunteers and residents to make the maximum positive impact in the Tampa Bay region. For 30 years, the Community Foundation Tampa Bay has been dedicated to making giving easy and meaningful for donors as a way to strengthen nonprofit organizations and build a better, more vibrant community. Since its inception, its donors have enabled the Community Foundation Tampa Bay to award more than $280 million in grants to nonprofit organizations across the country. Learn more at CFTampaBay.org.

To view the full article, visit https://patch.com/florida/stpete/thrive-five-has-new-home-community-foundation-tampa-bay

During the swirling controversy surrounding what I called “The Miracle at Lakewood Elementary,” I have been asked numerous times: Who is Phyllis Wheatley, and what is the Phyllis Wheatley Rise to Read Campaign? In no small way, the question is an indictment of the Pinellas School district’s failure to provide an adequate inclusive education for its scholars.

Phyllis Wheatley was a prominent Black poet, brought to American colonies at age 6-7 from the Senegal/Gambia region of West Africa and sold to the John Wheatley family in Boston. Within 16 months of her arrival, she could read the bible and the Greek and Latin classics.  She was the best-known poet of the 19th century and the first published Black female in America.

The Phyllis Wheatley Rise to Read Campaign is an initiative named in honor of the distinguished scholar in recognition of her laudable accomplishments as a student and poet.  A slave at age 6-7 from the African Continent reading Greek and Latin classics is not just inspirational but a testament to what is possible if the will, determination, commitment and focus are present.

The Rise to Read Campaign is not a new reading method or technique. Instead, it is a deliberate, coordinated community initiative designed to bring a strategic laser community focus to the issue of African American literacy. It is a response to the negotiated Bridging the Gap plan developed by the Pinellas School District in concert with the Bradley and Crowley defense teams.

It is rooted in the African proverb “It takes a village” and the movie “Akeelah and the Bee,” starring St. Pete’s own Angela Bassett.

During Maria Scruggs’ tenure as president of the St. Petersburg Branch of the NAACP, a comprehensive assessment of the Pinellas District FSA literacy scores was made and revealed only 25 percent of our more than 10,000 scholars were reading on grade level.  Based upon this finding and the 50 plus years of district failure, the question was asked: What can the African-American community do to improve the performance of Black scholars?

The answer was, develop a literacy campaign utilizing a collective impact strategy to coordinate community resources and programs to focus on improving the literacy of African-American scholars specifically and community literacy in general.

The approach was modeled in Akeelah and the Bee when the student preparing for the spelling bee lost her coach and teacher, and her mother (Angela Bassett) encouraged her, noting she had an entire community’s support. Consequently, everyone from business persons to the man on the street answered the call and assisted with her training.

The Phyllis Wheatley Rise to Read Campaign epitomizes “it takes a village.”  Utilizing the collective impact strategy, it provides the total community with a deliberate, effective approach to supplement district efforts and does not require anyone to abandon existing programs. Rather, the objective is to partner with established literacy initiatives to heighten the awareness of the importance of literacy to achievement and prosperity.

It is a comprehensive, collaborative campaign that identifies any and all existing programs, provides opportunities to network and observe best practices, modify and improve practices based upon collaborative observations and discussions, and infuses literacy throughout the community — sports programs, cheerleader camps, barbershops, and beauty parlors, etc.

The Phyllis Wheatley Campaign is not designed to compete with any existing approach. Its focus is to amplify literacy and all who are committed to improving it for the ultimate benefit of black and brown scholars. It is a facilitative initiative for the explicit purpose of ensuring our African-American scholars can do what Phyllis Wheatley did — master literacy and read and comprehend the Latin and Greek classics.

To view the full article, visit https://theweeklychallenger.com/phyllis-wheatley-rise-to-read-campaign-2/

The YMCA of Greater St. Petersburg’s collaboration with local educators, volunteers and donors to address the issue of childhood literacy through the YReads! program has been growing for more than a decade. The success of the program is an example of the significant impact community response can have in meeting a societal need.

Reading is an essential part of childhood development, and one in three American children start kindergarten without the language skills they need to learn to read. Reading proficiency by the third grade is the most important predictor of high school graduation and career success. Approximately two-thirds of children each year in the United States, and 80% of those living below the poverty threshold, fail to develop reading proficiency by the end of the third grade.

The YReads! program in our community started with one school location and has now grown to cover 14 Pinellas County schools. The mission of this free program is to enable at-risk and disadvantaged children, regardless of their race, economic status or capabilities, to increase their reading skills through structured after-school reading instruction and mentoring. This early intervention program improves students’ reading skills through the use of a research-based, data-driven curriculum. It also helps students achieve or maintain satisfactory school attendance and behavior, both essential ingredients to school success.

Typically, students between Kindergarten and eighth grade scoring in the bottom 25% of Florida Standards Assessment (FSA)/English Language Arts (ELA) scores are referred by teachers to work with the YMCA team in small groups or one-on-one during two-hour sessions once per week. The program centers around phonemic awareness, sight word recognition, fluency, comprehension and vocabulary expansion. Most of all, it focuses on making reading fun to inspire learning and help students grow.

One measurement of program success is attendance, and last school year (2020-2021) 97% of students attended YReads! regularly. Additionally, the latest YMCA diagnostic testing and curriculum assessments conducted prior to the Covid-19 pandemic showed that more than 90% of program participants improved their reading skills.

This level of impact has only been possible thanks to the investment of community conscious organizations, including the Juvenile Welfare Board (JWB) and the Florida State Alliance of YMCAs. The Raymond James Foundation, Jabil, the Lightning Foundation and the Lightning Community Heroes program have also added their support to the program within the past year.

With such philanthropic support, the goal is to help more than 550 students advance this academic year. A critical piece to achieving that – and rounding out the community collaboration aspect of YReads! – is the important role volunteers play in the program. Volunteers are needed, for as little as two hours a week, to serve as reading mentors. Y staff provide all training and continuous support to help volunteers play a hands-on role in developing students’ positive self-esteem and improving their academic performance. It’s an opportunity to give a child access to the world of possibilities that reading provides.

Click here to volunteer and help children in your community learn to read. Or, contact Michelle Curtis, Chief Development Office at the YMCA of Greater St. Petersburg to learn how you can help support YReads!

To view the full news article, visit https://stpetecatalyst.com/community-voices-research-based-yreads-curriculum-boosts-pinellas-school-success/